Originally Posted by jetBlueNYFL
$399 still beats what legacy airlines charge on other routes.
Especially on trips with little or no advance purchase.
Here's an example (NYC-SFO/OAK 10/17 with the return on 10/20)
Cheapest fares available:
jetBlue: $648.60
Continental: $1,022.00
American: $778.00
United: $1,332.90 (PS)
Delta: $720.60
jetBlue is the least expensive and certainly the best value for the money