This has been a beef of mine for quite some time, but Hawaiian doesn't really care. But joining the Hawaiian program really is not that bad. First, you can get miles on every Alaska flights and I believe nearly every America West flight. Plus if you spend $25 you can get their cheapo credit card, which enables you to move miles between two family members and yourself. You can then redeem these miles on Alaska or America West. For 20K you can redeem on Alaska and for 25K you can redeem on America West. By the time you consolidate your family's trip from the mainland to Hawaii in one account you are there for a free ticket on Alaska as you'll have about 20K miles. It actually works out pretty good if you work the system.