dba/Air Berlin - Strategy for Frequent Flyers
While it is to early for speculation, I´m very sure that Air Berlin and dba need to create a frequent flyer programm that will have to be competitive to Miles & More. Air Berlin already has a very nice and popular program (Top Bonus) in place while dba, despite planning it for some time now, has nothing. It might be a good idea to get Status (Silver or Gold) on Air Berlin very soon, especially since it is possible to get even gold without ever flying.