I live across the street from the W. There's still a fair amount of construction going on at the hotel and around the area. Still, it looks like there's pretty good business at the hotel, though it's hard to really tell. We went to Ghostbar the other day on a weekday and the place is full of "pretty" people wanting to see and be seen. It's worth a visit if you're in the area.
FYI - ladies always get into ghostbar free. Guys are charged $10 on Thursday and $20 friday and saturday. You may get VIP's as a hotel guest from concierge, or ask to be put on the guestlist on a weekend so you don't have to wait. Drinks we had were about $8-10 each.