It's not clear yet if MaxJet or EOS are low cost carriers; they've yet to provide financials.

Pimaris is another airline that is supposed to appear later this year at LAX. Those carriers aren't targeting the masses--they're not a Wal-Mart compared to a Nordstrom's if you will. I've seen these all-business concepts in the past and none has survived. Anyone recall UltrAir from IAH to EWR in the early 90's? Midwest is an interesting animal; they seem to be doing all right. The cabin isn't configured like MaxJet, EOS, like UltrAir was or as Primaris claims it will be. As you point out it's an J/Y hybrid.

The term LCC is bandied around a lot. When it's defined, it's invariably discussed in terms of the market strategy adopted by the carrier--which makes sense. Focusing on the marketing strategy makes sense, and then review how the airline configures its operations to achieve its goals.