The #1 thing I would have done as CEO, would have been to cut all wages across the board 20%, and announce a no-layoff policy for 90 days. Zero bonuses until they turn a profit, and the Executive staff takes an extra 20% cut, and publishes the numbers.
The #2 thing I would have done is call all the other CEO's and make them do the same.
#3 would be to call a press conference with all of them, (all 10 top CEOs) stating what was done and why - protect jobs and keep America working, then ask the public to do their part and keep America FLYING.
This 1-2 punch the airlines have pulled is beyond unconscionable. First, wrap themselves in the flag and beg for a bailout, then Second, even after Congress rolls over and forks over $15 Billion, go ahead and destroy the lives of over 120,000 people (where will they go for work?)
Time for reregulation, plain and simple.
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"You can never have too much Reverb."