Originally Posted by ozstamps
Interestingly UA has started to do this in a BIG way in recent months. On most It'l routes.
You often get offered a few 100$$ option to upgrade even at auto check-in machines. And certainly at human check-in it is common on lightly booked flights. Sign of the times.
A sign of the times, indeed. UA seems to be doing almost anything it can possibly do to generate cash now, and to hell with the longer-term business consequences. That "$50 per barrel" business plan must be looking a bit shaky now.