Originally Posted by Daze
Sooner or later, ONE airline will come to a decision: We are going to charge our passengers fares that at least equal to our expenses (Fuel, Maintenance, Wages) and if some passengers won't pay, others will.
If you don't have some product differentiation, nobody will pay more. Think about it. Would you pay $200 more for the same thing?
All airlines are uncompetitive on some routes, but if any of the legacy carriers was more expensive across the board, without first doing something pretty major to give customers a reason to pay more, then I would advise shorting their stock.