Originally Posted by chiil1974
Without a doubt the first thing I would look into is a product equivalent to E+. I am honestly surprised that they haven't rolled something out sooner considering that they compete with UA out of ORD. Probably the second thing I would look at would be the digiplayer type of IFE similar to what AS uses. I flew AS to SEA and used that service on the outbound trip and really liked it. For me it was well worth the $10 on a 4.5 hour flight.
if they can get the details right, IFE rentals seem a good source for midcons.
E+ is tricky. UA announced as part of their bankruptcy exit that E+ had recently reached break-even; a bit scary considering that was after 5 years in operation. The sticking point is that it seems doubtful AA could do an E+ scheme without also shrinking the F cabins (which tend to be smaller on UA as well). Also, unlike UA, AA decreased many F fares following the big Delta fare simplification. They must be happy with the resulting paid F revenue, so why tamper with config yet again so soon after the (partial) undoing of MRTC.
Connexion internet service could be a good revenue source over time.