Originally Posted by colerc
Great . . . just what I need is another points currency to collect. I just had my first Diet Coke in a new promotion for "Coke Rewards." There are lots of redemption options--you can check the site at
www.mycokerewards.com--but most relevant to this board is the Delta SkyMiles rewards, from 60 Coke points for 500 SkyMiles to 2850 Coke points for 25,000 SkyMiles. There are also day-passes to the CRC available, which seem like a particularly blatant ripoff (in relation to the number of miles you could get for the same number of Coke points).
My 20-oz. Diet Coke was worth 3 Coke points. I don't know if other sizes are worth different amounts, but I'd guess yes. At that rate, it's only 950 Cokes to a free domestic flight on Delta--a return, assuming the Cokes cost $1, of about 30%. Get drinking
I also like the HHonors redemption option.
30 coke points for 500 HHonors points.
Thanks for pointing this out. Surprised that DL didn't go with a Pepsi Rewards program.