Originally Posted by West Coast Ace
You beat me to it - AA is running this guarantee to drive traffic to AA.com. I'm sure AA would love to see Orbitz, Travelocity, Priceline, et. al., go the way of the dinosaur.
All the more ironic as AA was a major investor in, and one of the founders of Orbitz. Though I don't believe they have any stake in it now.