It will be interesting to see what DL winds up charging for its new TLV-ATL flights.
Almost all international airlines will fly me to the US, often at bargain-basement prices. (My last trip to PBI -- on a Delta ticket -- cost me about $300 less than the SLC-BOS 14 day trip cited by happydad100.)
There are, however, no other airlines flying directly TLV-ATL. I can stop in Europe or NYC. Somehow, I doubt that the advantage of going straight into ATL -- especially for those continuing on to other cities -- will allow DL to up its prices very much.