Believe or not, the orange Easy people have extended their brand name to a range of toiletries, proudly displayed on Boots shelves, called "Easy Man".

They are selling Easy Man aftershave, body spray, shower gel etc, admittedly at 50% off, presumably because there aren't many Easy Men frequenting the Liverpool Street branch of Boots.

I'm not sure who would buy Easy Man shower gel, but it strikes me as a ridiculous name for a brand. And a ridiculous brand to put on toiletries. Its like buying soap and condoms called Poundstretcher or Mr Byrite (if those quality brands still exist).

Now, may be there's also a range for girls - Easy Girl - which would appeal to young slappers, particularly of the NCL variety. That's an entirely different matter and I can even see some of the City secretaries clearing the shelves of that, if it exists.

But Easy Man ????