LH's ignores psychology
My opinion: I hate to admit it, but I feel that these "enhancements" do make a lot of sense.
From a business point of view, why would LH give status to people who bring almost no revenue (those who are flying dirt cheap fares most of the time)?
However, I feel that the the decision makers of LH are cold calculators and completely ignore the psychological aspect of earning miles/status.
IMO, an FF program is like fishing, like luring the fish onto the hook.
Sure, the fishing gear will cost you a bit (especially short term), but you'll keep the fat fishes (mid/long term)!
Continuously reducing the perks doesn't make any sense on the long term.
I feel the LH chiefs just don't get that: they prefer looking at their numbers and thinking short term.
It may be a good strategy for them: on the short term they can report increased profit to the shareholders and give their career a boost. Long term you say? They are long gone...
Last edited by Van_Looy; Dec 30, 2005 at 8:14 pm
Reason: improve sentence