FlyerTalk Forums - View Single Post - New "improvements" of M&M 1 April 2006
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Old Dec 30, 2005, 8:08 pm
  #52  
Van_Looy
 
Join Date: Mar 2005
Programs: LH SEN
Posts: 404
LH's ignores psychology

My opinion: I hate to admit it, but I feel that these "enhancements" do make a lot of sense.

From a business point of view, why would LH give status to people who bring almost no revenue (those who are flying dirt cheap fares most of the time)?

However, I feel that the the decision makers of LH are cold calculators and completely ignore the psychological aspect of earning miles/status.

IMO, an FF program is like fishing, like luring the fish onto the hook.
Sure, the fishing gear will cost you a bit (especially short term), but you'll keep the fat fishes (mid/long term)!

Continuously reducing the perks doesn't make any sense on the long term.

I feel the LH chiefs just don't get that: they prefer looking at their numbers and thinking short term.
It may be a good strategy for them: on the short term they can report increased profit to the shareholders and give their career a boost. Long term you say? They are long gone...

Last edited by Van_Looy; Dec 30, 2005 at 8:14 pm Reason: improve sentence
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