I'm still captivated by Channel 9 because it's really the only kind of onboard entertainment that is truly unscripted and uncontrived. You have no idea what you will hear from flight to flight. ^
From a marketing perspective, Channel 9 is great because for some (obviously some others don't give a hoot about "geek-talk"), Channel 9 provides that extra emotional connection that really seals in someone's loyalty to a brand and an airline. I'm sure you devotees out there love telling everyone else that Channel 9 is a United-only thing.
