If he's making CP on 22 grand of spend, he isn't buying that many full fares. I hear you, but all I see these days are gate agents offering to upgrade any type of ticket, regardless of fare, for a hundred bucks, with few takers on short haul (under 1000 miles). The passengers I see nowadays look more like Hurricane refugees (note: that was a semi smart ... remark, not a class culture dig), and don't seem to place much value on a First Class seat. In that regard, that probably makes them smarter than a lot of us.