Originally Posted by audio-nut
Remember decent load factors mean NOTHING when you have constant $29 fare sales.
Man people are really hung up on the idea that the $29 promotion hurt DH. Just like the CEO said in the conference call, $29 was the price point... all fares were not $29 and pretty much the only fares that fell into that bracket were the mid-week flights that were going out empty anyway. Even during the fare sale the prices during "peak travel times" (ie. weekends) was rather competetive. The conference call also brought out that when you compare the $29 sale to the $44 sale that was several weeks before it, the average price of the fare bought was $10
higher during the $29 fare sale!