Originally Posted by JS
Bolded sentences below are false. Southwest does not make changes suddenly, and operating red-eyes is a change to their current operation. However, considering the fact that Southwest operates coast-to-coast flights and codeshares, I expect red-eye flights to appear sooner or later.
My experience with LFs on red eye flights is based purely on anecedotal evidence so I'm willing to concede that point. The common misconception that business travelers avoid Southwest completely is indeed patently false. The fact that certain short haul routes in particular are popular with business travelers has been discussed in depth on this and other forums. However, overall.. my experience(and that's all it is my experience as an employee) is that the percentage of leisure travelers exceeds that of the business pax.