I think AA investigated in-flight entertainment options for the MD80, and pre-9/11 were all set to throw in pop-down screens (like Delta) every few rows. Those plans were scrapped along with the long-term plan of replacing MD80s with 737s. The solution AA came up with was portAAble entertAAinment, which is supposed to be coming to all MD80s sometime in the near future for passenger use (Y=$10 F=complimentary).
Too bad.