AA has a mAAster plAAn:
Step 1: Eliminate free meals in Y; sell meals instead. - DONE.
Step 2: Eliminate pillows in Y. - DONE.
Step 3: Stop selling meals; give away snacks. - NEXT (now that DL has...)
Step 4: Convert all the MD-80 galley space formerly used for food carts to store & charge the hand-held video players, and rent them for $10 each.
Sadly, that $10pp incremental revenue will now constitute a significant premium. Unfortunately, in response, Washington will try to assess PFCs and Airport Security Charges, driving the cost from $10 to $23.50...
