I thought this thread was about Grocery Store Brands, not major brands. I love Publix's product, they have Standard Ice Cream, Premium Ice Cream, Sherbet, Frozen Yogurt, and now a non-dairy type as well. Being in the South, we see Winn Dixie, Aldi's, Walmart, and Independent Grocer's brands besides Publix. Most of these brands are made by a major company who allows the Supermarket chains to put their name on it by a licensing agreement, but it is not published so the Name Brand doesn't lose sales that the consumer could buy at a lesser price than the name brand.