TBF, most intra-SA, and certainly intra-Brasil, carriers all operate on a LCC model, more or less. Barring the network advantages of LA subsidiaries throughout SA, it's why I never got all of the hand-wringing about AA's tie-up with G3. Most of the planes are new, interiors are clean and modern, service is exactly the same as JJ, and they have an extensive network in Brasil. I'm in Brasil multiple times per year, and on balance G3 is just as good as, and often better than, JJ and AD, when it comes to the combination of service standards and network.

So much of the the bellyaching comes from bloggers who don't travel in SA often, and see LA as legacy and therefore full-service, AD as innovative and cool like B6, and G3 trailing behind as a LCC, not realizing that within SA they are all essentially 99.9% exactly the same, which is to say, absolutely fine and nothing more.