I honestly don’t think you need a lot of innovations in this space, especially you have other airlines already done the job for you - what you need is to take a good look at your competitor’s offering, and improve it from there. They should also be forming some target group discussions, and participants need to be those already flying first class, not those who’ve never ever flown in F (o C) in any airlines. I think I said it many times, sorry for keep repeating 🙄 🙂 …