Originally Posted by
Ethelstan
I am not entirely sure though how applicable this would be for wide body aircraft..those design tend to be different for two aisle aircraft.
if you’re referring to the part where they discuss, giving the narrowbodies and widebodies a common and consistent design approach, this is much about the seat itself than it is about more aesthetic ‘brand’ aspects for the sake of consistency, not just between aircraft, but in lounges etc - so you’re talking more about colors, textures, materials, mechanisms, UX, inspirations, design cues and a whole design language which creates a common thread right across the airline.