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Old Jan 22, 2023, 3:56 pm
  #5  
steveholt
 
Join Date: Mar 2011
Location: New York, NY
Programs: AA ExPl, DL PM, UA Silver, Hyatt Globalist, Marriott Titanium, probably some others
Posts: 4,076
Originally Posted by Dirty_Idea
To generate brand loyalty, repeat sales and word of mouth advertising? To give a perception of value for money? To boost income during leaner periods and periods of higher competition through Skywards members' investment in the brand?
This isn't a leaner period.
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