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Old Nov 16, 2022, 8:08 pm
  #328  
GUWonder
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Originally Posted by UA Fan
I am hoping for a complete logo brand and color change. Toss out even the Maharaja. Or just merge everything into Vistara.
The Tatas used to be the maharajah of Indian industry. They still are an industry maharaja, but they are a little diminished — sort of like their diminutive icon from yesteryears — and more like chota raja with this AI acquisition.

AI may make chota more chota yet — something the Tatas should have realized before playing to grab a nostalgic icon which may well remain a financial headache for them for years to come. I doubt they have come around to wanting to toss out the Air India brand and have it replaced by the Vistara name.

Last edited by GUWonder; Nov 16, 2022 at 8:15 pm
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