Originally Posted by
entropy
I don't think a HQ building is anything so special ... I also thought B6+VX would've made a lot of sense (more than AS and more than this deal). B6 is an 'upmarket' airline - so even if they did just ditch the Spirit brand, they'd have to be able to attract enough passengers to their model.
This is an important point. JetBlue will feel expensive to the ULCC crowd, who are used to bargain basement prices. B6 likely doesn't care and have priced the loss of the low end into their bid. As others have mentioned, they likely just want the planes, routes and slots and don't really care about the customers.