Wow, if what was listed by OP (thank you for that info) is all IHG is doing here then this is the most unnecessary, redundant exercise I have seen in recent history for a loyalty program.
You get nothing guaranteed for being Spire (Diamond) so what the heck does Silver matter? Do they really think they'll unlock millions of new customers that were "turned off" because meaningless Gold was unreachable and hence a lower threshold without benefits is going to make a difference?
Sheer brilliance
