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Old Jan 18, 2022, 7:58 am
  #8  
Marchtux
 
Join Date: Mar 2020
Location: Scotland
Programs: BA Exec Club
Posts: 20
Originally Posted by Globaliser
But maybe BA doesn't want your cash at the present time? You have one decision to make, you want to make it now, and once you have made it you won't revisit it. In contrast, BA has to make decisions every day for the next seven months about how much money to take for those seats, and BA wants to maximise how much cash it ultimately gets for them. So taking your cash now for those seats, at a rock-bottom price, and with little chance of churning those seats later for more cash, may not be the most sensible thing for BA to do right now. That's the sort of thinking that may be going on at BA's end.
I totally get it - though not bad to be reminded. I have worked in pricing (though not flights). The psychology of it all will be interesting though... This pricing suggests they really think this summer will be different and 2022 will not be like 2021 at all.
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