FlyerTalk Evangelist
Join Date: Dec 2002
Location: Danville, CA, USA;
Programs: UA 1MM, WN CP, Marriott LT Plat, Hilton Gold, IC Plat
Posts: 15,720
If anything lifetime Plat it will increase my biz because Gold is currently not competitive with my Hyatt Globalist or even Hilton Gold. The free breakfast will be a draw for leisure stays.
that said I will dump my Amex cards once I cross 600 nights. And Hyatt will still be favored as long as I have Globalist.