Originally Posted by
kaizen7
The spends qualification also good for encourage members trying their higher priced brands or booked higher type rooms.
If you have a guest spending $20-30k per year in a single expensive vacation of 7-14 days, realistically it makes business sense to give top tier to that guest despite the low night count. Most hotel chains have a spend-related path to top tier even if very few nights per year (Hyatt, Hilton, Accor, IHG) and it was missing from GHA. It's definitely a decent option to add for some travellers.