After they devalued their gift card purchase requirements (5000 to 8000 for a $25), and slowed down on the 'free night promotions aside from a few months back, it really didn't seem worth it to sacrifice consistent quality and subpar experiences with choice any more. After I found out that many limited service Hilton properties are not too much more on cost from QI and Comfort , I have not regretted my switch since. Heck, even they are offering quite the generous points promos now. Things just seemed better off when Joyce was in charge.