I went through all the steps in the application process, my "business address" was my home address. The application process asked for the "usual" info: ssn, dob, how long I was in "business" etc. At the end I was rejected. In parallel with the application I was logged into my AMEX acct. So all info I gave was easily verifiable by AMEX. At the end the message was "your company does not qualify..." I don't know what else I can add.