i agree that, unsurprisingly, the branding of FREEDOM DAY is yet another absolutely idiotic framing of what is actually happening and only threatens to truly dent any supposed behavioral tendencies or altruism the govt is wanting to rely on from the people.

you cannot say FREEDOM DAY means paying how many hundred quid on return testing if fully vaccinated, or FREEDOM DAY if you must isolate when pinged if fully vaccinated, or FREEDOM DAY if you still must rely on a notion of personal responsibility or FREEDOM DAY if covid is "far from over" in their words.

if anything, this week has been another pointless branding exercise to distract from the latest round of BJs failures.