Beefeater has consistently been rated a very good gin if you simply want a generic gin & tonic (with a twist of lime). It's actually priced very close to more "popular" choices like Bombay Sapphire and Tanqueray. A 750ml bottle of any of those three typically range from $22-26, and you really can't go wrong with those three. It's really up to personal preference. Hendrick's, while positioned as a premium gin, is a normally between $30-36, so not that much more expensive. I actually make a cucumber mojito with Hendrick's instead of rum. It's yummy.