Hendricks is an odd duck. It's a cucumber flavored gin, and typically cucumber isn't a flavor associated with gin. Usually when people talk about gin they are referring to a London Dry gin, by far the most common type, whose main flavor component comes from juniper berries. So, if I'm looking for gin I generally ignore Hendricks. But, people who don't like juniper like Hendricks because it doesn't taste like juniper. If you like Hendricks, by all means buy it. But it's kind of in a class by itself (and positioned as a premium product).