I'm in the same boat with those find this expensive, no matter how much I miss travelling/airline food, the pricing/value for this is just off the charts - in the wrong way, even with those added perks for the first 500 orders. If they added in the cutlery and accompanying plating dishes, that might have added the value (and experience) to it. If they had wanted to make this successful they could have followed the way SQ did it - where they added quite a number of usual inflight items to the package.
Cheers!
ps: on a side note, Malaysia Airlines also recently added their afamous saté for home order, but at a ridiculous price. Am not sure how they can justify it since for the price that they are asking you can get from a local eatery minimum 15 sticks of them instead of 6.