FlyerTalk Forums - View Single Post - UA's MileagePlus as a loyalty program post-COVID, will it change?
Old Mar 16, 2021, 3:17 pm
  #12  
drewguy
 
Join Date: May 2009
Location: Washington, DC
Programs: UA 1K 1MM, AA, DL
Posts: 7,402
Originally Posted by WineCountryUA
This does not seem to be a ringing endorsement of loyalty programs.
That's true, but the past year has been far from normal and probably shouldn't be a basis for a significant change of this type. The mix of travelers is completely different, given how many businesses have shut down most/all business travel, while some haven't, and some personal travel continues. United's "most loyal" customers are probably the GSes who fly mostly on OPM that has dried almost entirely up.
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