Marriott International has opened the first six Sheraton hotels displaying the brand’s reimagined and community-inspired brand standards.

Following on from the 2018 announcement of the brand refresh, renovations to install the new standards have now been completed at Sheraton Phoenix Downtown, USA; Sheraton Denver Downtown, USA; Sheraton Tel Aviv, Israel; Sheraton Grand Dubai, UAE; Sheraton Guangzhou, China and Sheraton Mianyang, China.

The new brand aims to amplify a modern public square and a sense of community and belonging, inviting locals and travellers from farther afield to feel at home within its public spaces. The message being portrayed to visitors is that they are welcome to participate, connect and feel part of something.