Originally Posted by
1Aturnleft
BA didn't run the Concorde charters themselves - they were run predominantly by other tour operators such as Goodwood Travel. Generally other travel companies have chartered BA aircraft for their needs to destinations under served by scheduled operations - including flights to Lapland in past years for Canterbury Travel. Several original charter destinations have also seen scheduled service in later years (Zante, Corfu, Preveza spring to mind). I'm sure they do have connections, the fact BAH haven't exercised those connections in the past is telling there were significant reasons for them not to do so.
Although yes the Concorde flights were charters, BA had an active role in them (more so than a usual charter). Here is an extract from the Concorde Magazine about it:
I was either on board or meeting every flight from 1984 to 1999, including the ten BA ‘Concorde For Christmas’ flights that were op- erated in 1990 as a post-recession promotion. To say that they were wonderful days would be an understatement.
We were perhaps lucky to handle these ten BA flights, when they decided to adopt the concept as a major promotion
As for BAH not starting this up before, yes it’s probably because they don’t think it’s worth it. However, in the post COVID era airlines need to be nimble and find other ways to replace all that business demand, and maybe winter Lapland flights could work.
So many routes which BA operated as charters have now become scheduled services and performed really well, so why not Rovaniemi.