And here we go with yet another debate on the box meal. Rightly or wrongly, it IS what is on offer. If it's not something you value and the times/connections/price are right for you then fill your boots and enjoy the BA experience. If not and you want something more than what is offered then depending on route, plenty of other airlines are there and happy to take your money. No amount of comparison, discussion, protest or complaint (here or to BA) is going to change that in the short term.
I just can't believe that 4 months in to box catering that people are surprised by it and draw comparisons to other airlines. The only way it will change is if people stop booking BA and fly another airline.