FlyerTalk Forums - View Single Post - BA Avios - Will lower loads mean better seat availability?
Old Sep 21, 2020, 2:23 am
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flyertalker28120
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Originally Posted by mike turnbull
But how about a temporary discount on Avios awards ? After all, it may help to increase load factors and encourage a little more flying.
It may work. But it is a balancing act. You don't wanna have people that must fly and have a high willingness to pay to redeem Avios.

See the current BA flash sale. Sure, they want to encourage incremental bookings. But they don't want people willing to pay regular fares to jump on the sale. (Hence the Saturday night rule and the focus on leisure-intensive routes in the sale.)
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