Originally Posted by
tphuang
Wait, was that last part aim at me?
The "you've been warned" bit? That is required by
FT rules and I've used the same phrase (slightly deviating from the suggested wording) on countless posts. It has nothing to do with you.
JetBlue remains on the waiting list for slots at SNA but, much like LGB, they are limited and the locals don't want any more on the market. Also, it is sufficiently far south that it becomes a very different catchment area. JetBlue has been successful at LAX. The long-haul routes are profitable, far more than anything at LGB was. Growing into the short-haul market there with many routes highly competitive might not work as well, but LGB was definitely not working. So, much like the less traditional route map adjustments recently announced, the company is going to try something different and see if it works. If they can even tread water at LAX through this mess and come out the other end vaguely stable the opportunities to add international VFR traffic and Mint to Hawaii could bring massive upside. But that's probably 3 years away still.
How were fares and yields from LGB?
Horrid for the business, great for passengers.