FlyerTalk Forums - View Single Post - AAdvantage President Bridget Blaise-Shamai Leaves; Whither AAdvantage?
Old Jun 4, 2020, 7:10 am
  #7  
Mr. BoH
 
Join Date: Apr 2011
Programs: Marriott Ambassador, AA ExecPlat, Amtrak Select Exec, former WN apologist
Posts: 1,426
Originally Posted by N830MH
Wow! No real surprise!

I guess he is no longer work for AA. Hopefully they will find someone who can help us to restore old AAdvantage program. They can bring it back 100% mileage and eliminate dollar requirements.
Why on earth would they do that? Nearly all loyalty programs are migrating towards approaches that reward their higher spending and/or more profitable customers, rather than the customers who take the most circuitous routes between point A and B. And I can't think of a single good reason why they shouldn't be.
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