DJ_Iceman

A good ad, for sure. But I'm scratching my head wondering if this is the best thing for United to be spending money on right now. Unless they had an escrow account with their ad agency ("use it or lose it"), it seems inconsistent with their batten-down-the-hatches approach to everything else. I also don't see the point of building brand goodwill right now, unless they really think that, once travel picks up again, people will think of United first because of the emotional tug of an ad like this.