FlyerTalk Evangelist
Join Date: Aug 2011
Location: Barcelona, London, on a plane
Programs: BA Silver, TK E+, AA PP, Hyatt Globalist, Marriott LT Plat, Hilton Diamond
Posts: 13,041
These things are often "donate 10,000 Avios and we'll give £10 to charity" mini scams.
But when I read the email I thought "why not just treat your own employees with respect" instead of trying to buy some positive PR.