FlyerTalk Forums - View Single Post - Hertz is Hurting...Bring back Platinum purchase program?
Old May 14, 2020, 5:00 am
  #3  
m907
 
Join Date: Oct 2016
Posts: 3,703
Originally Posted by AutoSlash
Even if they brought the Platinum purchase program back, we would think most folks would be very hesitant to take advantage of it given Hertz's own admission that they have a "substantial doubt" about continuing as a "going concern". We certainly would advise against making a major commitment to Hertz until they can (hopefully) shore up their financial situation.
It's hard to imagine Hertz going chaper 7. They've innovated a lot in the last few years though the core problems never went away. Do you think one of their competitors would have the resources and interest to buy them?
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