FlyerTalk Forums - View Single Post - Why doesn’t cathay lower prices and try to sell 75% empty plane seats?
Old Mar 12, 2020, 1:01 pm
  #3  
Often1
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Join Date: Aug 2010
Location: DCA
Programs: UA US CO AA DL FL
Posts: 50,262
Air carriers did that in 2008 during the financial crisis and many who did that failed.

The solution is to cut capacity to meet passenger demand at reasonable prices. Selling empty seats at 75% off is just cannibalizing whatever existing market there is.

Moreover, if you are not traveling due to Covid worries, would those concerns go away if the seat could be had for less?
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