I remember back in the day when American and braniff was having a fare war in dallas. it was killing both of them. the AA president called the braniff guy and said you raise your fares a hundred dollars and the next day we will raise ours a hundred. the braniff president recorded and released this conversation. who's fault is a fare war? over capacity? ff miles were born in over capacity. the airlines have gotten a handle on capacity now and have been devaluating ff miles ever since. however, this corona virus thing could bring BIG incentives as travel falls off.