FlyerTalk Forums - View Single Post - BA and Qatar joint venture application to Australia
Old Jan 23, 20, 4:08 am
  #3  
BrianDromey
 
Join Date: May 2007
Programs: BA Blue, EI Silver, Honours Gold, Marriott Gold
Posts: 830
Originally Posted by wemyss View Post
A total win-win for BA, but for QR what can they get associating themselves with a base airline where you have to climb over bodies to get out of your business class seats and the service is so inconsistent?
To look at JV's just in the context of business class hardware is an extremely myopic view. Looking at the routes the only BA operated service that connects to QR services is the LHR-DOH, so I don't think the Club World service plays much of a part. BA have a huge FFP, marketing and sales database in the UK, that is what QR gain from a JV. QR may have an exceptional business class product, but they do not have yields to match. In fact they are almost always price leaders. An interesting development - it will be interesting to see the effect on
BrianDromey is offline